Course Overview
This course provides an introduction to the concepts and tools in marketing. It deals with various factors influencing the marketing function, designing of product, pricing it, delivering value proposition, segmenting the market, differentiating the product from competitors and positioning and distributing. The course also provides insights into the consumer and business buyer behaviors.
Objectives
*Understanding the fundamentals of marketing management and its broad framework
*Learning the basics of marketing function in an organization
*Identifying and analyzing marketing problems
*Identifying the challenges in current environment and its impact on marketing